The holiday season is normally a time for joy and rejuvenation. People cross great distances to see friends and family, or to explore a new horizon. They give gifts that delight their loved ones—and buy a little something special for themselves. Then they rest and recharge so they can start the new year strong.
But 2020 hasn’t exactly been normal. And the holiday season promises to be a bit different, as well.
As global coronavirus cases continue to hit new highs, consumers are stymied. Health concerns and economic constraints weigh heavy on their minds—and they’re trying to plan for the holidays in a state of constant flux. Restrictions and regulations are changing by the week, making it tough to tell what celebrations might be safe—or even possible—when the holidays roll around next month.
Unsure of how to spread holiday cheer without spreading the virus, consumers are opting for a more subdued season spent closer to home.
To better understand how the pandemic…