At IDEO, we have a classic saying: Never show up to a meeting without a prototype. And unlike things that have been around just as long—Pepsi Clear, the Delorean, the Discman—it’s just as relevant today, for making everything from medical devices to emerging technology products.
By making things tangible early, we can explore the edges of what a product could be, prove something that hasn’t been done before is possible, or reduce risk by strengthening an idea before investing in…
