Screenagers. Digital natives. The TikTok generation. It’s hard to find an epithet for those born between the mid 1990s and early 2010s—aka Gen Z—that doesn’t call out a dependency on technology. It wouldn’t be a stretch to assume, then, that those between the ages of 12 and 25 would glom onto everything generative AI.
But that’s not what we found.
IDEO embarked on a data-driven approach paired with qualitative research with a group of Gen Zs, asking them what they think about the AI that so many companies are rushing to fold into new and existing products. The findings immediately challenged many of the prevailing assumptions about Gen Z.
As companies begin to leverage AI to power everything from art and music generators to…