As the travel industry began to recover in 2021, we expressed our view that the enduring allure of New York would continue to draw visitors back to the city. That projection is well on track, as more than 62 million people visited New York City in 2023, representing 93 percent of 2019 levels. The city now expects to exceed prepandemic visitor numbers by 2025.
Although travelers are back, their mindsets and behaviors have shifted. Visitors are more interested in experiences (40 percent of…
