Travellers from Spain are most keen to explore the destination when taking a trip to a live music event
Music, like travel, broadens the mind, opening new horizons and offering new perspectives.
The trend is expected to accelerate, with many European travellers planning to follow their favourite acts on tour.
A new research project, carried out by YouGov for Amadeus across four European markets, found 49% of Spaniards have previously travelled to attend a concert or festival (spending at least one night away from home), along with 48% of Brits, 44% of Germans and 34%of French travellers.
The survey which was conducted in November 2023, found German music fans were the most adventurous when it comes to international travel, with 18% headed abroad for a show, compared to 11%of Spanish…