From ‘Group Therapy’ to ‘Frontier Tourism’, Black Tomato has identified seven trends defining the future of luxury travel. Jenny Southan reports
In 2024, luxury adventure travel company Black Tomato predicts that “journeying with a sense of purpose” will be the over-arching motivation for wealthy clients in the year ahead.
“With ever increasing demands on our time, and feeling a responsibility to make our travels truly count, more than ever travellers want to create positive and lasting change, in both destinations visited and in their own lives – with rich experiences, to reflect and draw on months and years later,” the company said in a statement.
“What we’ve uncovered from our team’s extensive research out in the world and from listening to and analysing what inspires our clients’ desires for future travels, is that the feeling a trip ultimately evokes, greatly informs the destination booked.
“For groups of family and friends craving togetherness,…