Why do we travel? According to Booking.com’s research, in 2024 it’s not just about escaping, but experiencing the best of life, too. With input from 27,000 travellers across 33 countries, the online travel agent’s Travel Predictions for 2024 highlight the most sought-after destinations and experiences of the year.
Of course, it takes some travel technology to facilitate these new adventures. So, looking at a selection of the insights from Booking.com’s research, what technology can we expect to see helping fulfill travelers’ 2024 wish list criteria?
Seeking Affordable Luxury
Travelers are looking to balance affordability with luxury cravings, with 47% saying they may take children out of school to avoid peak travel costs and 50% planning to pay for holidays on credit cards to help spread the cost.
A sizeable chunk of any vacation budget is set aside for travel fares, and airlines are realizing that new consumer behaviors will need to be met with new payment…
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