In the ever-evolving travel landscape, the relationship between airline loyalty and on-time performance holds paramount importance.
OAG’s 2023 survey of North American traveler sentiment, Loyalty and Disruption: The New Age of Travel, revealed new insights into the factors that influence airline preferences and loyalty. Notably, generational dynamics emerged as a significant determinant – instilling the importance of avoiding a one-size-fits-all approach to establishing and maintaining airline loyalty across generations. Overall, the findings reveal the themes shaping airline preferences and loyalty and offer important takeaways for the future of travel.
Generational Perspectives: Influence on Preferences
Cost emerged as a pivotal factor in airline preference, with 60% of respondents citing it as a leading factor when booking travel. However, a closer examination uncovers different views from different generations. Gen Z, the youngest cohort, demonstrated the highest…
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