Metasearch is a lower-funnel marketing channel that keeps your hotel top of mind for travelers who know where and when they want to go on their next trip. It’s an incredibly effective channel for those who put real thought into their goals, and set realistic expectations. Let’s talk about how to set yourself up for success when it comes to marketing your hotel on metasearch.
Be thoughtful about your goals and budget
Before starting a metasearch campaign, it’s important to define goals. Here is an easy way to think about this.
Step 1: Set a realistic goal of expected volume. If you currently receive 5% of your bookings directly, a realistic goal for what you’d like to grow to might be 7%.
Step 2: Know the benchmarks for…