Today, metasearch is an important tool to have in your hotel’s marketing plan. WIHP notes that metasearch can account for as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of having a metasearch presence.
1. Metasearch is ready for the cookieless future
Metasearch doesn’t rely on third-party cookies, which will sunset in 2023. In fact, metasearch is a key channel that will drive cookieless demand for travel marketers in the future.
If you are dependent on cookie-reliant channels, like display, you’ll likely experience campaign performance dips once third-party cookies go away. Set yourself up for future success by starting with metasearch now.