Former Ritz-Carlton hospitality sales joins to strengthen regional efforts
Corporate accommodation platform AltoVita has named Nada Zrikem as its director of client partnerships to drive its Middle East expansion.
Zrikem joins with a decade of experience in luxury hospitality sales, having worked for JW Marriot and Ritz-Carlton in the past.
She will be responsible for growth in new territories and driving demand from the region.
Zrikem said: “AltoVita stands out in the Middle Eastern market due to its unique blend of extensive global reach and cutting-edge technology,” she said.
“AltoVita ensures a broad selection of vetted accommodations tailored to client needs and with proprietary APIs, streamline the booking process, providing seamless…