This type of data-based approach is often adopted in the environmental sphere, as it is a field with a high scientific and data component. Alayón provides as an example the forecasts that are usually made about global warming. However, he adds, in social contexts it is more difficult to carry out this series of predictions. So what happens if we apply it to a business context?
Strategic forecasts for startups
In the specific case of startups and companies, backcasting is an effective method for exploring possible futures in strategic decision-making. For instance, an entrepreneur or businessperson might wonder how a particular business environment would look if there was a radical change to certain aspects, like what the technology of tomorrow will be like or what a customer’s needs will be, says an article by the School of Business Transformation (ESTREM).
The philosopher and co-founder of The Futures Factory explains that “a startup has to know where it is going, and…
