Tours and experiences technology provider Holibob has revealed it has closed new undisclosed amount of funding to its previously announced Series A raise.
The raise was led by Guinness Ventures, the first institutional capital raised by Holibob.
The news comes just after the UK-based business announced several new partnerships.
The new funds will be used to further develop the solutions Holibob delivers to “make it easy” for destinations and travel brands to sell experiences online.
That includes Holibob’s Experiences Marketing Platform, which aims to deliver hyper-relevant experience recommendations to in-destination travellers.
Early results from companies testing the platform have said to show strong engagement and driven…