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With more than 420,000 followers on Instagram and 100,000 followers on Twitter, Irene Zhao is one popular social media user.
“Among the top 10 influencers in Singapore,” in her own words.
But you might have heard of her for something else other than her job at influencing the masses.
In January this year, the name “Irene Zhao” entered mainstream consciousness after her photos generated S$7.5 million as NFTs.
NFTs aside, the 28-year-old already has no problem earning good money by creating sponsored content to be published on her feed, thanks to her decent follower base.
In fact, up until three months ago, Zhao was actively doing so, encouraging her followers to swipe up to Shopee links and such.
“Over the six years, I’ve built good personal relationships with a lot of brands and also have a good network among the Southeast Asia influencer network,” the influencer continues by way of introduction.
Sitting…