Holibob, a provider of tours & experiences technology for travel brands and tourism boards to sell experiences online, has confirmed the addition of funding to its previously announced Series A raise. Led by Guinness Ventures, the funding marks the first institutional capital raised by Holibob.
Holibob was founded in 2019 in London by Craig Everett and Angus Hardy to help consumers discover and book tours, activities and experiences.
The new funds, which come on the heels of the company adding new partners across the MENA region, and seeing promising returns for the travel brands testing its Experiences Marketing Platform, will be used to further develop the solutions Holibob delivers for destinations and travel brands to…