As numerous companies race to be the first to bring flying vehicles to the mass market, they have to start with high-end buyers first. That’s the nature of production and economies of scale. You begin by bringing a product to market that’s available to an exclusive few. As demand increases over time you can make that product for a lower cost, which, in turn, means you can sell it for less.
Before that happens, who is going to buy eVTOL (electric vertical takeoff and landing) vehicles? Who will the early adopters be?
Daniel Langer, CEO of luxury brand strategy firm Équité and professor of luxury strategy at Pepperdine University, says that he isn’t sure who will be the early adopters of flying vehicle technology. To him, unlike luxury space travel, the market for them is a little unclear.
“If such a vehicle requires extensive training to operate and maintenance and so on, then I think that part of the early adoption could be rather utilitarian,” he said in an interview with…
