Travel technology companies ZYTLYN and Holibob have announced a strategic partnership aimed at transforming how travel brands and destinations distribute, market, and sell travel experiences using artificial intelligence (AI).
The collaboration combines Switzerland-based ZYTLYN’s AI Predictive Travel Platform with UK-based Holibob’s Experiences Marketing Platform.
The partnership will focus particularly on emerging tourism markets in the Middle East and North Africa, providing an AI-driven marketing solution and personalised marketplace for travel activities.
“AI enables travel brands and destinations to transform marketing economics, getting the right products in front of the right people at the right time, doubling conversion…