OTA Insight, a London-based startup that helps hotels track competitors’ rates, said Thursday it is acquiring Madrid-based Transparent, which gathers business intelligence on vacation rentals and short-term rentals.
The companies didn’t disclose the merger terms, which they said they had already completed within regulatory rules. In November, OTA Insight secured $80 million in funding from private equity firm Spectrum.
“OTA Insight acquiring Transparent highlights the continued convergence of the hotel and short-term rental sectors,” said Wouter Geerts, senior research analyst at Skift Research.
“With around 55,000 hotels using OTA Insight’s rate shopping and market intelligence tools [according to the Skift Research Hotel Tech Benchmark], the company is a leader in providing market data and intelligence to hotel operators,” Geerts said.
Transparent, for its part, aggregates and cleans up data on more than 35 million vacation rental and…
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