Generative AI is revolutionizing various industries including travel. The Travel Market Place Toronto event, which took place from June 24 to 26, featured sessions on how travel advisors can use AI to improve their operations. Two speakers from Seneca Polytechnic, Panos Panagiotakopoulos and Kent Peel, discussed using AI for time-saving benefits, while Nikita France, founder and CEO of Travel Agent Collective, explored using AI tools to enhance social media marketing. The sessions were well-received by attendees, underlining the growing interest and potential of AI in the travel sector.