Several auto industry experts say the future of car travel in Europe is a range of personalised experiences that make the most of time in the car.
“Welcome Stella,” a female voice tells actor Antonio Banderas as he enters a new black Mercedes in the company’s latest advert.
As Banderas is driving his daughter (Stella)’s car, the vehicle’s interface orders a matcha latte for him at her favourite cafe, brings him to a nail salon, and then to a club.
The new advert is for E-class, a car that Mercedes says will provide a more personalised experience.
Auto industry experts say this type of experience, one that makes the most of a commuter’s time, represents the future of car travel in Europe.