Meet Emma, Germany’s new tourism ambassador. She’s young. She’s beautiful. She’s a polyglot who speaks 20 languages, including English in a posh British accent. She’s on Instagram. And she really loves to travel around her homeland.
What she isn’t is real.
Debuted on Thursday in a video by the Germany National Tourist Board, Emma is an AI-generated avatar billed as an “innovative, interactive brand ambassador” created to convince travelers to visit Germany.
“Hi, I am Emma,” the avatar says, standing in front of an artificial Brandenburg Gate. “I’m excited to take you on an amazing journey through this fascinating and inspiring…