The development of sophisticated artificial intelligence (AI) is affecting many sectors of the travel industry, and the Caribbean is no exception. To maximize AI’s potential benefits for the region, the Caribbean Hotel & Tourism Association (CHTA) has released a new guide that serves as a playbook for tourism organizations, hoteliers and other suppliers.
“Artificial Intelligence Transformation Guide for Caribbean Tourism” — described by the CHTA as “the first guidebook of its kind released by any regional hotel and tourism association,” was written by tech expert Christus Gill with AI support. It’s the result of a collaboration among members of the CHTA Technology Task Force.
The timing for this new guide is…