Pixalate, a fraud protection, privacy, and compliance analytics platform, has released its H1 2023 EMEA Mobile App Ad Supply Chain Report. The report analyzes the state of the mobile marketplaces in Europe, the Middle East, and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends. The key findings from the report indicate that 40% of global open programmatic mobile in-app ad spend goes to EMEA-based developers. Cyprus accounts for 39% of EMEA’s total mobile ad revenue. Apple iPhone holds 35% of the estimated mobile device market share in EMEA, followed by Huawei with 19% and Samsung with 16%. The report also reveals that 19% of mobile in-app traffic in EMEA is considered invalid, and 29% of global mobile in-app ad spending goes to EU-registered apps. Pixalate is a market leader in ad fraud intelligence and marketing compliance, providing solutions across display, mobile app, video, and OTT/CTV. Their platform offers coordinated solutions for the detection and elimination of ad fraud. However, it is important to note that Pixalate’s opinions and data should not be considered as facts or guarantees, and they do not independently verify third-party information.