Canadian law firm, Miller Thomson, has announced the launch of its employer brand campaign. The firm has undergone a comprehensive brand refresh and is now unveiling an employer brand that reflects its core values and appeals to both current and potential employees. Peter Auvinen, Chair of Miller Thomson, expressed his excitement about the campaign, stating that the employer brand represents the firm’s commitment to innovation, personal growth, and a diverse and inclusive work environment. The aim of the campaign is to attract top talent who align with Miller Thomson’s values and aspirations. Jessica Watkins, Chief Talent Officer, described the brand as capturing the essence of who they are as a firm, emphasizing the collective success rooted in the power of its people. The campaign includes a series of videos shared on social media platforms, as well as revamped LinkedIn and website pages to provide a comprehensive view of what it’s like to work at the firm. Miller Thomson LLP is a national business law firm with offices across Canada.