More than three years since the first mention of a new distribution capability (NDC) to transform the way airline products are distributed, just over half of the agent community claims to have never heard of it.
This is one of the findings of a new study conducted by the Australian Federation of Travel Agents in partnership with members of the World Travel Agents Associations Alliance and the International Air Transport Association (IATA) – an attempt to find out exactly what agents think of the new plan as it approaches the implementation phase.
However, despite this limited awareness, the agents involved in the report showed “considerable interest” in the program. Why? “Agencies want better access to airlines’ complete catalogue of fares, products and offers – and they believe NDC-enabled processes will help them achieve that,” the report said.
It also found that agents were mainly concerned about the costs involved in NDC implementation, the training and…
