A new travel-planning company that uses technology to “superpower” its human experts officially launched last month.
Called Origin, leisure travelers use its app to plan travel with the help of seven in-house travel agents — or “travel curators,” as the company refers to them — whose services are augmented by machine learning.
The technology, Origin co-founder and CEO Eli Bressert said, “superpowers” the humans. For instance, it helps the advisors recall nuanced preferences and only serves up necessary information, not the client’s entire profile.
The longer a traveler uses Origin, the better the technology gets to “know” them. The advisors then contextualize that information to plan trips.
“Machines have a pencil-thin focus, and humans have a really broad focus,” Bressert said. “So that combination of the two really gives you the best of both worlds.”
Eli Bressert
It’s called “human-in-the-loop machine learning,” according to Bressert. The machines make decisions but are assisted by…