You only live once, or YOLO, an acronym popularized by Drake a decade ago, has become a Covid anthem for the young, the old and the burnt-out. As the pandemic continues to change our lives, work and travel, for many it has also proved a siren’s call for reevaluation and professional bravado.
Pre-Covid, American-born dancer and fitness expert Catie Miller owned and managed a much-lauded barre studio in London’s fashionable Marylebone. Similarly, her longtime friend Boniface Verney-Carron ran a successful Mayfair-based osteopathy clinic that kept him busy seven days a week. Long before the word pandemic was a stalwart in our daily vocabularies, Miller and Verney-Carron had spent multiple afternoons and evenings contending how to grow their respective businesses. Both had built sizeable followings but were struggling with the fate of many successful leaders: clients wanted to…