After a frenetic week down in Orlando at the end of June for this year’s HITEC, it’s clear that one trend firmly embedded in the hospitality landscape for the next few years is the QR (quick response) code. Riding on the back of guests demanding everything contactless from the pandemic, software developers have now come back with quite a few functional and lucrative applications for this trendy tech.
Before expanding on some use cases, it’s important to reflect on both the pre-COVID-19 applications of QR codes and, critically, their overall perception. In the antecovidian times, like the two of us, you may have thought of these matrix barcodes as nothing more than a fad or even an obstruction from otherwise accepted and routine…