A recent study by Booking.com reveals that Asia-Pacific (APAC) travellers are set to embrace tech-driven and personalised travel experiences in 2025, reflecting broader changes in traveller interests across the region. Nearly three-quarters (72%) of APAC travellers say they will use technology to make responsible travel choices, emphasising informed and authentic experiences that positively impact destinations.
Top trends include:
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Noctourism: In response to rising daytime temperatures and interest in nature, many APAC travellers are opting for night-time adventures, with stargazing and other dark-sky experiences taking centre stage.
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Wellness Reimagined: Longevity retreats, focusing on lasting health benefits through activities like stem…