Sustainability has become one of the hottest topics in the
travel industry in the past few years – and particularly since the start of the
pandemic, as the halt of travel put a spotlight on what “could be” and created
an opportunity to spur transformational change from this moment forward.
Consumers are indicating a heightened interest in sustainability
in all forms – environmental, economic and social. Booking.com’s Sustainable Travel Report 2021, based on surveys
of 30,000 people in 30 countries, finds 46% say the pandemic has made
them want to travel more sustainably in the future.
And many consumer-focused travel companies clearly recognize
this interest and the opportunity they have to differentiate their brands by taking
action on sustainability. In recent weeks brands such as CWT, Accor, Singapore
Airlines, Intrepid Travel and TourRadar have announced new initiatives
to reduce carbon emissions, support nature conservation,…