In a tete-a-tete with Kenichiro Nishizu, President, Marketing Services at DerbySoft, the candid Nishizu talks about how the company has developed intelligent technology in the metasearch and marketing space to track every single success metric, and robust data that allow hoteliers to get a clearer view of their performance.
Beyond deep-pocket spending
The company is supporting over 150 hotel brands to use data and digital to build successful businesses. Competition has never been fiercer, margins never finer and driving bookings never more complex. For hotel leaders, there’s no such thing as ‘deep-pocket’ spending, in which you invest money in marketing and wait to see how it works out. Instead, hotel leaders should demand their marketing or advertising tech companies on radical transparency, they should demand to know where their money is spent, what purpose and the anticipated return.
The Metasearch game
Take Metasearch for an example, it is a numbers game and not an…
