Sabre Corporation, a travel technology and software provider, on Thursday announced a new strategic partnership with Bangladesh’s national flag carrier, Biman Bangladesh Airlines, to assist the latter’s digital transformation, revenue growth and to improve the passenger experience.
Under the new agreement, Biman will would adopt the Sabre Sonic Passenger Service System, according to a press release issued by Sabre.
It said that Biman renewed its global distribution agreement with Sabre and also selected a further set of Sabre solutions to meet the demands of modern-day travellers, ensure availability across all points of sale, maximise customer acquisition, leverage its loyalty programme and stimulate demand.
‘We are thrilled to embark on a new relationship with Sabre during this critical time for the travel industry,’ said Biman managing director and…