It’s rare for a marketing executive shuffle to inspire the kind of coverage that hit when Netflix confirmed that chief marketing officer Bozoma Saint John was exiting the streamer after less than two years in one of Hollywood’s buzziest and most demanding marketing jobs.
After the publication of congenial statements from both sides — “I’ve loved working with Boz and have been inspired by her creativity and energy,” said Netflix co-CEO Ted Sarandos with Saint John adding, “It’s been a transformative two-year experience for which I will always be grateful” — came reports of behind the scenes friction. Some alleged that she focused too much time on personal brand-building and side hustles like The Badass Workshop and teaching a Harvard University class. Others indicated that a potential move to Paris caused a rift with Sarandos. There were other stories, like The Hollywood Reporter reported last summer, about senior staffers in Netflix’s marketing department being…
