Despite the crisis generated by the pandemic, the MICE (Meetings, Incentives, Conferences and Exhibitions) sector in Colombia has been reactivating with different tools, including creating the Red de Bureau Convention & Visitors Bureau, which has contributed to the industry’s recovery.
According to the latest Destination Performance Index (DPI) report based on data from Laura María González Naranjo, president of the La Red, Colombia and Mexico share the first position in several hybrid events, followed by Argentina and Brazil.
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La Red has focused on attracting new events, where in the first half of the year, it reached 94 to be held in the coming years, representing an economic flow of more than USD $10…