Skift Take
Netactica is on track to become the most notable travel technology company in the business-to-business and consulting segments in Latin America.
Netactica, a travel technology startup based in Bogota, has acquired a majority stakeholding in Turismoi, a Lima-based company that helps resell tours and activities online and offers management software to experiences operators in Latin America.
Ennea Capital Partners, a travel technology consultancy based in Switzerland that merged with venture firm Howzat in 2020, arranged the transaction.
Turismoi said it is the leading online search brand for tours and activities in Latin America, offering content from “hundreds” of providers, such as Expedia, Despegar, and TUI Musement. The startup also offers software to help operators handle reservations, with more than 2,000 local travel companies in 14 countries as clients.
“With an ever-growing, travel-loving middle…