SCOTTSDALE, Ariz., Feb. 28, 2022 /PRNewswire/ — Consumers are optimistic about their 2022 cruise travel plans. That’s the overall sentiment from a recent survey conducted by arrivia, a leading travel loyalty and cruise booking technology platform that works with consumer-facing companies worldwide.
The company surveyed 1,453 Americans between November 3, 2021, and January 10, 2022, all of whom are members of a travel club or travel benefits program, about their attitudes and preferences around cruise travel. Initial responses were collected just a few weeks before the emergence of the COVID-19 Omicron variant, with responses also being recorded into January 2022 as it became the dominant strain worldwide.
The Ready to Board consumer cruise survey revealed that more than 80% of respondents have booked a cruise in the next two years or are planning or considering a cruise vacation. Of those consumers who have already booked a cruise, 37% aimed to travel in the spring, 22% in the…