If you’re not of Generation X then you
might be unaware that influencers already sell stuff directly through their
posts, with no need to click away to a website to complete a purchase.
This kind of selling is referred to by
analysts as “social selling” – where social media meets e-commerce. To date
that’s been dominated by fashion and beauty, in part because of the audience,
but in part because these are commoditized items that are relatively easy to
manage the sales and distribution flow.
But with travel being right up there in
the top handful of online sales verticals in terms of the total economic value,
perhaps only behind the sale of financial products like pensions or mortgages
and…
