More than two-thirds of meeting organizers surveyed in
Cvent’s 2022 Q1 Planner Sourcing Report: Europe Edition said the majority of
their 2022 events would have in-person components, with hybrid events having
the biggest slice of the event pie. By contrast, 25 percent of respondents said
the majority of their 2022 events would be virtual.
Meeting technology platform provider Cvent commissioned
independent research company Censuswide to survey more than 500 event planners,
managers, coordinators and directors across the U.K. and Western Europe. The
sample represented a broad range of industry sectors: architecture, engineering
and building; arts and culture; education; finance; healthcare; HR; IT and
telecomnunications; legal, retail, catering and leisure; sales, media and marketing and
travel and transport.
The report cited regional differences across Europe in
relation to plans for in-person and hybrid event volumes. Sixty percent of event
organizers in Spain cited hybrid…