Cvent CEO Reggie Aggarwal during the company’s Connect 2022 event in Las Vegas this week announced the company’s new marketplace strategy, which he said would “enable a more unified ecosystem” for Cvent users and expand Cvent’s reach beyond its own tech platform and beyond its traditional supplier network of venues and hotels.
Cvent Adds Expanded Vendor Set
Cvent’s new Vendor Marketplace, launched this week, loops new vendor types into the traditional Cvent Supplier Network and connects them to the overall request-for-information or request-for-proposals sourcing process. It extends to 18 vendor categories with 300 new vendors, including accessibility specialists, audiovisual suppliers and event rental companies as well as meetings management agencies, incentive specialists and event health and safety support and others, creating something closer to a one-stop shop for meeting sourcing.
“We worked together with planners, including those from ConferenceDirect and HelmsBriscoe, to…