The latest article by Fareportal, a leading travel technology company, explores how advanced technologies like AI, VR, IoT, and big data are reshaping the travel industry. Titled “Embracing the Future of Travel: How Tech is Driving Smart Tourism,” the publication delves into the dynamic relationship between travel and technology in the era of “smart tourism”. AI-powered travel assistants, smart hotel rooms, and VR are some of the innovations transforming all aspects of travel, elevating the overall experience for modern travelers.