Fareportal, parent company of online travel agencies CheapOair and OneTravel, is strengthening its technology offerings through an investment in search technology company Search Machines.
Terms of the investment have not been disclosed.
Founded in 2019, U.K.-based Search Machines helps large enterprises optimize and customize their search user acquisition.
Its proprietary ATLAS platform uses natural language processing with artificial intelligence to understand the intent of users and match demand and supply, helping advertisers optimize their user acquisition for return on investment.
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“Fareportal has collaborated for many years with Search Machines founders Richard Jackson and Shlomi Beer. In that time, we have observed the rigorous attention to detail and innovative technology that makes ATLAS an essential tool for search optimization,…