The 2024 Summer Olympics in Paris, France, is expected to be the largest event ever hosted in the country, with participation from 10,500 athletes from 206 National Olympic Committees across the globe. The event, which is scheduled to take place from July 26th to August 11th, 2024, has triggered a significant surge in travel interest, as indicated by the data shared by digital marketing platform Sojern. The platform’s report also indicates that ad spending for major sporting events, including the Super Bowl, Olympics, and the European Championship, is projected to hit $61 billion this year. It also notes that these events usually stimulate sustained interest in the host destinations well after the events’ conclusion.