What happens when your name sounds the same as the single most hated thing in the world? It makes people laugh, as Kovid Kapoor has found out over the last two years. Luckily, Kovid can take the Covid humour, which greets him everywhere he goes: from airports to cafes to cabs…
His ability to laugh it off is particularly impressive given that Kovid runs a travel company (“ruins”, as someone joked on Twitter). Like all travel businesses, experiences provider Holidify has had a tough ride through the pandemic. But “we’ve managed to stay afloat through a lot of hard work,” he tells CNT. That and some smart thinking: the platform is now offering SEO consultancy services to those in the trade. “Turn our misfortune into your opportunity,” is the pitch, which seems to channel the spirit of the founder.
Kovid is pronounced with a soft d (as in ‘the’), and not like COVID. It means scholarly or learned. But the phonetic nuance doesn’t translate well in English. So…