Skift Take
As new booking windows and travel patterns reshape the hotel industry, artificial intelligence works most efficiently when it’s assisted by the knowledge of experienced revenue managers. “Controlled automation” is the answer to a successful dynamic pricing strategy that gives independent hotels an advantage in a competitive landscape filled with big brands.
Setting room rates for the future used to be fairly simple: A revenue manager would start by looking at the data from the past. In today’s new environment, though, that recipe is no longer a blueprint for success.
“Demand patterns have changed dramatically,” said Austin Segal, vice president of Curator Hotel &…