Leading hospitality company IHG Hotels & Resorts has revamped its loyalty program, launching IHG One Rewards on Wednesday.
The reimagined rewards program promises members “industry-leading value and relevant benefits” as they will be able to earn points faster, gain rewards sooner and enjoy richer benefits while at the same time having more choice. Tiers include Club, Silver Elite, Gold Elite, Platinum Elite and Diamond Elite.
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IHG One Rewards’ new tier and bonus point earning structure take effect Wednesday and will be reflected in all member accounts on or before Sunday, April 17. Existing member stays from January 1, 2022, will count toward this new-and-improved status, IHG said. Perks include complimentary breakfast for Diamond Elite members as a welcome amenity option, exclusive access to reward night discount promotions for Platinum Elite and Diamond Elite members and chances for early check-in, late check-out and room and suite upgrades for Elite…