Today Expedia® released its new ad, reminding viewers it’s the experiences in life that matter most – not the stuff. During Sunday’s big game, when many commercials seek to sell more things, Expedia’s contrasting message, delivered by acclaimed actor and intrepid traveler, Ewan McGregor, challenges viewers to prioritize the meaningful life experiences gathered through travel. To help people discover the value of experiences over things for themselves, Expedia will turn other game day ads into chances to get away with its Travel the Ads sweepstakes.
The sweepstakes will take place on Twitter during Sunday’s big game, when Expedia will engage with viewers in real-time, drawing trip ideas from the night’s biggest spots. Prizes will be awarded to up to 20 winners in the form of Expedia Rewards points and valued at a total of $120,000.
“During the game, we’re turning every other commercial into a chance to travel,” said Hector Muelas, senior vice president of global…