Michele Fitzpatrick, CEO
Since 2012, Michele Fitzpatrick has
been CEO of U.K.-based Eviivo, which provides a cloud-based booking and property
management platform.
Eviivo is used by more than 20,000 independent
properties, from vacation rentals and boutique hotels to cabins, apartments,
villas and luxury B&Bs. The company has five global headquarters.
You’ve
been with Eviivo for a decade. What would you say is the biggest change that
you’ve witnessed – both at the company and the industry that you serve – in the
past 10 years?
First,
digitalization. Ten years ago, two thirds of accommodation providers we spoke
to were using pen and paper! Today, well over two-thirds now have a
website, and they’re also using an essential channel manager and sometimes
other technologies, too.
Also,
10 years ago, travel agency APIs were in their infancy and barely handled
photos, content, policies, extras and payments. Eviivo has been a leader in…