Let’s consider a familiar scenario; after mulling it over for weeks, even months, you’ve finally decided to upgrade your iPhone to the latest model that has only recently graced the shelves. The upgraded camera quality seems too good to resist, and, admittedly, your phone hasn’t been working as well as it once did. On the contrary, the latest model seems to have all the bells and whistles; new colors, upgraded design, a “lightning-fast” chip, more storage options, and better battery – how could you resist?
As you make your way into the Apple store to finalize your purchase, a cheerful employee at the Genius Bar is quick to swoop in. Within minutes, your new device is placed on the counter before you, and the employee asks if you would like him to transfer everything from your old device to the new one. “It will just take a few minutes, and then we’ll get you on your way,” he assures you with a cool, confident smile. Just like that, your new device has been set up…