As a growing number of travelers dip their toes back into trip planning, technology company Journera is hoping to help airlines, hospitality providers and other suppliers attract new business.
Journera, the brainchild of Orbitz founding CEO Jeff Katz, recently launched JourneyAware, a tool that identifies consumers who have made a reservation for a portion of a future trip. Those details are then sent to Journera client companies that may want to sell other components of the trip to that traveler.
“Especially in today’s pandemic world, someone may have booked a hotel, but hasn’t booked air yet,” explained Katz, Journera’s founder and CEO. “JourneyAware lets the airline know somebody’s booked a hotel reservation in Chicago for certain…