HotelOnline, a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries.
The full terms of the transcation were not disclosed but Eric Muliro, who founded HotelPlus in Kenya 13 years ago is getting a payout and $1.9 million in shares in HotelOnline, which was valued at $24 million before the deal. Muliro has also been appointed as HotelOnline’s chief technology officer.
HotelOnline said the deal has increased its customers by over 2,200 and opened the door for additional customers and unique offerings like payment solutions, AI-driven pricing,…